Daniel R Calvo
Biopolis, Spain
Title: New trends within the probiotics market: how producers should deal with them
Biography
Biography: Daniel R Calvo
Abstract
It is undeniable fact that the probiotic market is suffering a transition where new trends are coming across. In addition to this, regulation (by means of EFSA in Europe) is extremely relevant. New trends and health claim regulations entail new challenges and impact on innovation. Furthermore, the industry is moving at a fast-growing pace so that products containing probiotics are attractive to both food and pharma companies. New indications from different nature-the so called third generation claims-appear more and more as hot topics/niches (atopic dermatitis, psoriasis, stroke, sport nutrition, gut-brain axis), abandoning soft communications such as digestive health or immune system support. In this sense, new and interesting final product ideas are being developed within the industry, where probiotic producers should acquire a relevant role, going together with pharma and food industry based companies as well as contract manufacturers in order to create outstanding synergies and fulfill new market needs.
