Daniel R Calvo
Biopolis, Spain
Biography
Daniel R Calvo is the Marketing & Communications Manager at Biopolis, a Spanish based biotech company producer of probiotics. He has expertise within the probiotics and food supplement industry by designing and developing new product ideas, communicating them (EFSA and FDA related issues) and giving marketing and promotion support to Biopolis’ clients and partners. He has previously worked in Coca-Cola and Millward Brown (both in Germany) and in Natraceutical in Spain. He holds an MSc in Food Economics & Marketing from University of Reading and BSc in International Marketing & Communications from Hochschule Bremen and University of Valencia.
Abstract
Abstract : New trends within the probiotics market: how producers should deal with them